Have you ever felt so confident that you’ve written one of your best pieces for your blog, only for it to get 10 views or website visits after posting? As a journalist, it is important to consider how optimizing your copy can benefit your blog. Through various paid and free tactics, your blog can go from being seen by 10 people to 100 people in no time.
There are endless ways to use SEO, or search engine optimization, and SEM, or search engine marketing to boost traffic to your website, and they all vary in cost and effort. The most widely known way to optimize SEM is through Google Ads, where brands conduct keyword research to figure out the most relevant places ads should be placed. There are also various SEO tactics that are commonly used, such as technical SEO (making sure the website is user-friendly and speedy) and on-page SEO (targeting a specific keyword of a page on a website to appeal more to a search engine).
After researching more about what these tactics are, it is important to distinguish which ones would be the best for you. If your website or blog is brand new and still small, SEM tactics are a great way to quickly drive traffic to your website. For bigger, more established websites or blogs, implementing various SEO strategies will help ensure users keep going to your website and having the best experience possible on it. For best results, using a combination of both SEM and SEO tactics over time will maximize the amount of viewers, and in turn, the amount of money, you can get from your website or blog.
Lauren's Weekly Blog 