There is no question that public relations professionals and journalists can use blogging to their advantage. Blogs are places where writers can show their authentic selves, and that is what their target audience should be there to see.
Before you write off blogs as a thing of the past, consider what the main goal is of a PR professional: to create a narrative that will shape or change the thoughts and behaviors of their audience. Where is the one place you can speak as freely as possible about your client or subject with the most amount of space to get your message across? A blog.
There are endless benefits blogs can offer to PR professionals. They are a place to show your expertise, credibility, and passion about your field, client, or subject. They are a place where you can promote a product and service, interact with readers about relevant news in your field, and even just having a space to write about anything you are interested in in your industry. If you are passionate about what you’re writing about, the information you provide is well researched, and you know how to target the audience you want to reach, you will be able to build a significant following and connect with new people every day.
There are hundreds of millions of blogs on the internet right now, and if you are in public relations or even just interested in it, there is no better way to connect with many people at once than having a blog.
Lauren's Weekly Blog 