Month: February 2022

Learn the reasoning behind why so many large brands are leaning towards digital marketing, such as advertising a product through an influencer’s Instagram post, rather than featuring a celebrity in a commercial or print advertisement. First of all, what is the difference between celebrities and influencers? When it comes to celebrities and influencers, there are… Continue reading Why Are Brands Opting to Partner with Influencers Over Celebrities?

This scavenger hunt was about finding people around campus and there are different scenarios that you can ask your friends or teachers and find quotes and pictures and see what other people say about those scenarios. The most challenging part of this assignment was finding the right people to ask about each scenario. Some people… Continue reading Our Scavenger Hunt!

Have you ever felt so confident that you’ve written one of your best pieces for your blog, only for it to get 10 views or website visits after posting? As a journalist, it is important to consider how optimizing your copy can benefit your blog. Through various paid and free tactics, your blog can go… Continue reading Why Should Journalists Use SEO and SEM Tactics?

There is no question that public relations professionals and journalists can use blogging to their advantage. Blogs are places where writers can show their authentic selves, and that is what their target audience should be there to see. Before you write off blogs as a thing of the past, consider what the main goal is… Continue reading Tools for PR Professionals: Do I Really Need a Blog?